“I know some classmates who use WeRun hacks,” Xia Luyu, a 20-year-old student at the university, told Sixth Tone. Some students found the target too high - fueling more demand for WeRun hacks. In April, Guangdong University of Foreign Studies in southern China announced that it would require students to reach at least 10,000 steps per day on WeRun. The gadgets have also found a following at universities, which often have fitness requirements for students. “Making her my WeRun cover for a day is one of the tiniest things a fan can do.” “If you support her, you try everything to make her more famous,” Li told Sixth Tone. She bought a WeRun hack two weeks ago to support her idol. Li Tao, a 23-year-old student from eastern China’s Shandong province, has been a fan of Chinese actress Dilraba Dilmurat since 2014. The vendor’s feedback page is flooded with positive reviews, gushing about how happy the reviewers are with the products.Īmong the most enthusiastic buyers are die-hard celebrity fans. One of Taobao’s top sellers of the product has sealed over 25,000 deals in the past 30 days, with their total sales volume reaching 150,000. Buyers only need to attach their cellphone to the gadget and watch their step count rise. Sellers promise that their wares, which work by swinging a phone to mimic the movements of walking, can generate 6,000 to 7,000 steps on a smartphone per hour. Rather than physically taking thousands of steps a day, cunning businesspeople are buying the items for between 20 and 60 yuan ($3 to $9) on e-commerce platform Taobao - and this week, the gadgets were among the top-ranked search items on the site. For some, it’s just a fun bonus after a hard day’s walking - but others see it as an opportunity to promote their products or boost the profile of their favorite celebrity.Įnter China’s latest must-have gadget: step count increasers, which boost your step count without you moving an inch. Every day, the person who took the most steps has the right to set the cover photo of the step-ranking page. If you’re a sports-averse university student or a struggling marketer, a pendulum-like gadget that has become wildly popular on China’s leading e-commerce platform might be just the fix for you.Ĭhina’s ubiquitous social networking app, WeChat, includes a function called WeRun, which records a user’s daily step count and ranks them alongside their WeChat friends.
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